Case study · SEO
Fancytech: from 30 to 560 products on Google
How we made an electronics shop's new website fast, findable and measurable in ten days, after a platform move had left Google looking at the old one.
- Client
- Fancytech
- Website
- fancytech.co.ke
- Business
- Phones, laptops, gaming and accessories, sold online and from a shop in Nairobi CBD
- Channel
- SEO, Google Shopping, Google Ads and Meta tracking
- Service
- SEO
Quick answer
Kagai Digital handles SEO and marketing for Fancytech, a Nairobi electronics shop at fancytech.co.ke. Between 18 and 28 October 2026 we cut mobile load time from 5.3s to 1.4s, redirected 681 dead links from the old WooCommerce site, launched a Google Shopping feed that took the products Google can see from about 30 to 560, researched Kenyan keywords for all 336 products and rebuilt Google Ads and Meta tracking. The full site audit scored 86 out of 100. By rebuilding the store's pages for phones in its own PHP code, we also cut the mobile bounce rate from 57.14% to 30.25%, so almost half as many phone visitors now leave after one page.
The challenge
A good shop Google could barely see
Fancytech sells phones, laptops, gaming and accessories online and from a walk-in shop in Nairobi CBD. It had moved off WooCommerce to a custom store. The new site worked, but search engines were still working from the old one.
Search Console showed only 162 pages indexed and 681 old addresses returning errors. Merchant Center had about 30 products it had found by crawling, and no feed. Mobile pages took 5.3 seconds to show their main content. Google Ads counted every purchase at a fixed US$0.50, and WhatsApp orders, one of the shop's main sales channels, weren't tracked at all.
The result
Phone visitors stay, and Google sees the shop
Phone visitors now stay. The mobile bounce rate, the share of visits that leave without doing anything, fell from 57.14% to 30.25% after we rebuilt the store's pages for phones in its PHP code. That is 47% fewer visitors walking away after one page.
Mobile load time dropped from 5.3s to 1.4s once full-page caching was on, and cached pages now answer in 0.16s. Every old link now leads to a live product, category or brand page; all 97 we sampled land on a working page.
The new product feed went into Google Merchant Center with no file errors, and a day later Google could see 560 items, up from about 30. A local inventory feed ties all 361 products of the first fetch to the Nairobi shop.
In detail
Before and after
Measured on the live site, fancytech.co.ke.
| Measure | Before | After |
|---|---|---|
| Mobile bounce rate | 57.14% | 30.25% |
| Mobile load time (LCP) | 5.3s | 1.4s |
| Server response | 0.85s median | 0.16s cached |
| Products visible to Merchant Center | about 30 | 560 |
| Old links returning errors | 681 | none, all redirected |
| Products with researched keywords | none | 336 |
| Lipa Mdogo Mdogo page length on a phone | 21,804px | 9,196px |
Bounce rate is from Google Analytics 4, mobile visits only. Speed, feed and redirect figures are from 18 to 28 October 2026.
What we did
Ten days of work
- 01
Turned on full-page caching and moved analytics scripts after the page loads, taking mobile load time from 5.3s to 1.4s
- 02
Rebuilt key pages for phones in the store's own PHP code: cards instead of wide price tables, sticky buy and WhatsApp bars, quicker search and a fix for iPhones ignoring the first tap, cutting the mobile bounce rate from 57.14% to 30.25%
- 03
Redirected 681 dead WooCommerce links to the matching product, category or brand, then asked Google to re-check them
- 04
Researched the main search phrase for all 336 products with Kenyan data, and rewrote titles and headings around "price in Kenya"
- 05
Launched a Google Shopping feed and a local inventory feed for the Nairobi shop
- 06
Turned supplier price lists into full listings with specs, official photos and barcodes, adding hundreds of products from Samsung, Oraimo, UGREEN, Motorola, Tecno and more
- 07
Made real purchases, with order values, the main Google Ads conversion, and tracked WhatsApp orders and Lipa Mdogo Mdogo applications
- 08
Installed the Meta Pixel with product IDs that match the catalogue, ready for Facebook and Instagram catalogue ads
- 09
Ran a full SEO audit (86/100), fixed its top issues and added automatic internal links between related products
- 10
Rebuilt the Lipa Mdogo Mdogo pages for phones, 58% shorter, and launched trade-ins and repair booking
What comes next
From visible to ranking
Google re-indexes a site over weeks, so traffic and ranking gains from this work will show from November. Next we are getting more pages indexed (the goal is 400 or more by December), adding barcodes for the remaining phones and tablets, collecting customer reviews for star ratings in search, and building category pages and buying guides for broad searches such as "55 inch TV price in Kenya". We will add Search Console traffic and sales figures to this case study as they come in.
Bounce rate is for mobile visits, from Google Analytics 4. Other figures come from Google Search Console, PageSpeed Insights and Merchant Center for fancytech.co.ke, and Kagai Digital's site audit of 23 October 2026.
Is Google seeing your whole shop?
Book a free 30-minute growth audit. We will check how much of your site Google has indexed and what is slowing it down.
Book a free audit