Starter
Strategy Sprint
Ksh20,000one-off
Add to my plan- Half-day workshop
- Competitor and audience snapshot
- 30-day plan
Marketing strategy & market research in Kenya
Strategy & Market Research
Know your market and your next move before you spend.
From Ksh 20,000 per project
Quick answer
Digital marketing strategy and market research show you who your customers are, what competitors are doing and where to spend your budget before you commit money. We research your market and audience, sharpen your positioning and messaging, recommend channels and budgets, and give you a 90-day roadmap with targets. Projects start from Ksh 20,000.
Marketing strategy & market research in Kenya
A digital marketing strategy that shows your next move before you spend
Spending on marketing without a plan is the most expensive way to grow. Our digital marketing strategy in Kenya starts with research that gives you a clear picture of your customers, your competitors and the channels most likely to work for your business, before you commit your budget.
Through competitor and audience research, customer surveys and interviews, we sharpen your positioning and messaging, recommend the right channels and budget, and hand you a written roadmap with targets for the next 30, 90 days or 12 months, plus the numbers that will tell us it is working.
Clarity before spending
Know where your money will work hardest before it leaves your account.
Grounded in your market
Research on your real customers and competitors, not generic advice.
Messaging that lands
Positioning that explains why customers should choose you.
A plan you can act on
A written roadmap with priorities, budget and targets.
What we do
The work, step by step.
- 01
Competitor and audience research
- 02
Customer surveys and interviews
- 03
Positioning and messaging
- 04
Channel and budget recommendations
- 05
A 90-day roadmap with targets
Pricing
Strategy & Market Research pricing. In Kenya shillings.
Three packages to match where your business is today. Pick the one that fits and pay in Kenya shillings.
Growth
Growth Roadmap
Ksh45,000one-off
Add to my plan- Research and positioning
- Channel and budget plan
- 90-day roadmap
Scale
Market Study
Ksh90,000one-off
Add to my plan- Customer survey and 10 interviews
- Market sizing
- 12-month plan
Add-ons
- Consulting by the hourKsh 3,000 per hour Ask us
- One-off project.
- 50% deposit to start, balance on delivery.
- Prices exclude VAT where it applies. Pay by M-PESA or bank transfer.
How we work
A clear goal. A number to track. A report that shows what your money produced.
- 01
Goal
We agree on what success looks like, in numbers.
- 02
Plan and build
We set up the work and run it.
- 03
Report
You get plain-language results and the next step, not a pile of jargon.
Use Strategy & Market Research on its own, or combine it with other services into a single plan.
FAQ
Strategy & Market Research questions, answered.
Something else on your mind? Ask us directly or book a free 30-minute audit.
How much does a digital marketing strategy cost in Kenya?
Our strategy projects start from Ksh 20,000 for a Strategy Sprint, with a full Growth Roadmap and Market Study for businesses that need deeper research.
What do I get at the end of a strategy project?
A written strategy with your priorities, positioning, channel and budget plan, and a roadmap with targets so you know what to do next and how success will be measured.
Can you carry out the strategy for us afterwards?
Yes. Many clients go on to work with us on SEO, ads, content or social media to put the plan into action, but you are free to use the roadmap however you like.
Ready to start with Strategy & Market Research?
Pick a tier, add other services if you need them, and pay securely with M-PESA.
Build my plan